digitalMarketing

We Connect
Brands to Customers by
“Creative Data Marketing”

Connecting brands
and customers
by integrating
customer data
analytics
and creativity

We Connect
Brands to Customers by
“Creative Data Marketing”

Connecting brands
and customers
by integrating
customer data
analytics
and creativity

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appknot Digital Marketing

If you are a marketer
with these concerns,
get the answers with
the appknot's digital marketing!

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  • 1

    If there is a limit to acquiring and retaining customers only with good creativity, and you need to find a solution;

  • 2

    If you want to improve customer retention through automated communication suitable for each customer’s path, such as visit, search, membership registration,
    and purchase decision;

  • 3

    If you are a marketer who does not know how to apply digital transformation to customer marketing by applying CDP;

  • 4

    If you need to create a marketing plan that provides insight into the entire customer path by integrating and analyzing customer data dispersed within the company by an organization, such as the marketing department, sales department, and customer center;

  • 5

    Or if you need to market your company's customer database using your company's customer data in the future, and you don't know where to start.

appknot's digital marketing
provides customer data analysis
and creative content based on
trendy development technology
in a rapidly changing digital world

  • Innovative Technology

    Development Capability

    Innovative and trendy development technology
    Marketing-based customer DB structure design

  • Data-driven Creative Marketing

    Analyzing/Planning/Marketing

    Systematic customer data acquisition, analysis, and implication Planning,
    production, and campaign implementation of content for each scenario

appknot's digital marketing starts
with customer data analysis

  • 디지털마케팅 이미지

    Customer Data Analysis

    Analysis to identify characteristics
    and trends rather than numbers

    Derive meaningful implications through data analysis by applying customer communication scenarios and apply them to effective marketing planning

  • 디지털마케팅 이미지

    Creative Marketing Planning

    Smart targeting that adds creativity to analytics

    Marketing planning and operation to secure customers and increase brand loyalty by providing content and information that customers want, tailored to the customer journey

  • 디지털마케팅 이미지

    Customer Data Integration

    Integration into
    a unique customer data profile

    Carry out integrated development of customer information scattered across several departments of a company,
    such as marketing department, customer center,
    and sales department

  • 디지털마케팅 이미지

    Data Platform Integration

    Automated marketing based on platform
    interlocking such as CDP, DMP

    Find “AHA! Moments” at each stage of the customer’s journey and carry out optimal targeted communication according to customer characteristics

  • 디지털마케팅 이미지

    Membership Platform Development

    The essence of customer loyalty marketing,
    brand membership

    Brand membership app development and loyalty marketing planning and operation to care for customer loyalty tailored to the characteristics of the brand

  • 디지털마케팅 이미지

    Meta-Technology Marketing

    Trendy marketing with the latest technology

    Tech-trendy marketing planning and operation
    in line with thelatest marketing environment such as Metaverse and NFT

appknot is here for brand-led
business transformation

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    Communication planning
    and execution to secure meaningful information for each customer's purchasing journey

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    Providing personalized benefits and information only to the desired customers
    at the time they are needed

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    Offer personalized content and services after setting up scenarios for each customer characteristic according to the customer behavior analysis result

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    Execution of communication tailored to the customer journey, before and after store visits
    or service/product use
    and purchase

appknot's digital marketing is
designed to understand the
brand's concerns and
resolves them together

  • 디지털 마케팅 이미지

    Banking, insurance, aviation, travel

    A brand that sells services
    that require delicate care for customers

  • 디지털 마케팅 이미지

    Automobiles, rentals, electronics

    A brand that sells products or services with a long life-cycle, where customer retention is important

  • 디지털 마케팅 이미지

    Cosmetics,
    household goods

    A brand with high power but high sales
    dependence on external platforms

  • 디지털 마케팅 이미지

    Offline retail, franchise

    A brand that has difficulty in securing customer DBs because it is based
    off-line

Here are appknot's
references
for creative digital marketing

  • lexus logo

    Lexus

    Designed and carried out digital marketing of Lexus Lounge membership application

  • lexus logo

    DB 투자증권

    Planned and executed quarterly
    online campaigns

  • lexus logo

    Bentley

    Planned and executed partner recruitment
    and campaigns to provide customer benefits

  • lexus logo

    New Balance

    Planned and produced New Balance Korea London Marathon content

  • lexus logo

    Lexus

    produced Lexus Korea Outo Care Lease
    viral video content

Privacy Policy

appknot (hereinafter referred to as the “Company”) values the personal information of users (hereinafter referred to as the “Data Subjects”) and complies with the “Personal Information Protection Act”. Company complies with rules for protection of personal information under the applicable laws and established and disclose this privacy policy on the Company home page(https://appknot.com) pursuant to the applicable laws.
This privacy policy applies to all personal information collected from the services provided by Company home page.
1. Purpose of processing personal information
[Inquiries on project within home page]
  • - Correspondence of reply to inquiries on project
2. Personal Information Items for Collection and Methods of Collection
[Inquiries on project within home page]
  • - Required Items: name, name of company working for, job title, phone number, email address
  • - Optional Items: none
  • - Method of Collection: Submission of inquiries on project within Contact page
3. Period for Processing and Storage of Personal Information
  1. 1) Records regarding job application : 5 years
  2. 2) Records regarding inquiries on project : 1 year
  3. 3) Other records : 3 years
4. Process and Method of Destructing Personal Information
When the purpose of processing personal information is attained, or the period of storage has expired, Company will destruct the personal information through the following methods in a way that cannot be restored.
  1. 1) in case of an electronic files: permanently deleting in a way that cannot be restored
  2. 2) In cases of records, printed materials, papers, or other recording media other than electronic files: crushing or incineration
5. Measures to Secure the Safety of Personal Information
Company takes the following measures to secure the safety of personal information in order to prevent loss, theft, leakage, alteration, or damage of personal information when processing Data Subjects' personal information. Managerial Measures
  • - to establish the process necessary for access to and management of personal information; to educate employees regularly to comply with this policy; to do efforts to fix and correct any related issues if found
  • - to restrict the number of employees who has access to personal information to those who perform the task of management of personal information or who need processing of personal information for their work; to educate and train such employees.
Technical Measures
  • - to use vaccine programs to minimize harm caused by computer virus;
  • - to operate breach prevention systems to prevent hacking or external breach
Physical Measures
  • - to control entry into the head office of only limited internal employees through fingerprint recognition and employee ID authentication; to accept external personnel’s visit only when accompanied by authorized employees;
  • - If there are no employees in the head office, to use system security service to prevent intrusion from outside
6. Provision of Personal Information to Third Parties
Company uses collected personal information within the scope as noted in ‘Section 1. Purpose of processing personal information’ and does not use nor disclose/provide the personal information beyond such scope. However, the following are the exceptions:
  1. 1) In case the Data Subject has consented in advance to providing or sharing with a third party
  2. 2) In cases requested by the provisions of laws or requested by an investigating agency for the purpose of investigation in accordance with procedures and methods as provided by the laws.
7. Rights and Obligations of Data Subjects; How to Exercise
Data Subjects or their legal representatives may at any time request to view or correct their own personal information or of a person under 14 years old and to withdraw from their membership. Data Subjects or legal representatives of a person under 14 years old shall have, with regard to the processing of personal information Company stores, the following rights and obligations, which may be exercised as follows:
  1. 1) Data Subject may, at any time through in writing, telephone, e-mail, or fax, request Company to view, correct, delete, and suspend the processing of personal information and Company will take action in this regard without delay.
  2. 2) If Data Subject requests correction or deletion of personal information, Company will not use or provide such personal information until the correction or deletion is completed.
  3. 3) The rights, such as viewing and correcting personal information, may be exercised through a legal representative of Data Subject or an agent such as a person who has been delegated. In this case, a power of attorney shall be submitted in accordance with Form 11 of the Enforcement Rule of the Personal Information Protection Act.
  4. 4) Data Subject shall not infringe on the personal information of him/herself, or others processed by the Company and privacy of others in violation of relevant laws such as the Personal Information Protection Act.
  5. 5) Contact:
    • - email : contact@appknot.com
    • - telephone : 02-702-5527
    • - FAX : 02-702-5528
8. Privacy Officer
In order to protect customers' personal information and to handle complaints related to personal information, Company has designated Privacy Officer/the person in charge of personal information protection as follows:
Privacy Officer : Representative Direct Jang Woo-Yong [장우용 대표] (knotter@appknot.com)
Manager in charge of personal information protection: Team Leader Oh Jung-Yeop [오정엽 팀장] (jyfive@appknot.com)
Data Subject may report any complaints related to personal information protection that occur while using Company's services to the person in charge of personal information protection and Privacy Officer. The Company will promptly and fully respond to such reports.
9. Operation and Management Policy of Visual Data Processing Devices
  1. 1) Statutory Ground and Purpose of Installation: Monitoring and filming for head office internal security, crime prevention, facility safety, fire prevention, etc.
  2. 2) Number of Devices Installed: 3 in total
  3. 3) Locations : Head office exterior entrance, office interior, company affiliated research institute interior
  4. 4) Scope of filming: Head office entrance and main facilities
  5. 5) Hours of operation : 24 hours
  6. 6) Retention period : up to 30 days
  7. 7) Manager in charge : Team Leader Park Kyung-Pil [박경필 팀장] (sky@appknot.com)
  8. 8) Person who is entitled to access the Visual Data: Privacy Officer, Manager in charge of personal information protection, Manager in charge visual data management
  9. 9) Visual Data retention place: Server Room
  10. 10) Processing method : Automatic deletion upon expiry of retention period
  11. 11) Method and place to check visual data: Upon request to Manager in charge
  12. 12) Measures taken to deal with Data Subject’s request to access the Visual Data: Data Subject may request the Manage in charge of managing Visual Data Processing Devices to view, check its existence or delete his/her Visual Data. However, such access shall be limited to the Visual Data captured of him/herself and the personal Visual Data that is clearly necessary for the immediate interest of life, body, and property of the Data Subject.
  13. 13) Measures of safeguards to protect the visual data:
    • - to establish internal management process
    • - Access control and Authority control
    • - Safe storage of Visual Data
    • - to keep processing records
10. Amendment to Privacy Policy
This Privacy Policy is noticed to public and came into force and effect from 20th day of 2021
- Privacy Policy Version Number: v1.0