We Connect
Brands to Customers by
“Creative Data Marketing”
Connecting brands
and customers
by integrating
customer data
analytics
and creativity
appknot Digital Marketing
If you are a marketer
with these concerns,
get the answers with
the appknot's digital marketing!
-
1
If there is a limit to acquiring and retaining customers only with good creativity, and you need to find a solution;
-
2
If you want to improve customer retention through automated communication suitable for each customer’s path, such as visit, search, membership registration,
and purchase decision; -
3
If you are a marketer who does not know how to apply digital transformation to customer marketing by applying CDP;
-
4
If you need to create a marketing plan that provides insight into the entire customer path by integrating and analyzing customer data dispersed within the company by an organization, such as the marketing department, sales department, and customer center;
-
5
Or if you need to market your company's customer database using your company's customer data in the future, and you don't know where to start.
appknot's digital marketing
provides customer data analysis
and creative content based on
trendy development technology
in a rapidly changing digital world
-
Innovative Technology
Development Capability
Innovative and trendy development technology
Marketing-based customer DB structure design -
Data-driven Creative Marketing
Analyzing/Planning/Marketing
Systematic customer data acquisition, analysis, and implication Planning,
production, and campaign implementation of content for each scenario
appknot's digital marketing starts
with customer data analysis
-
Customer Data Analysis
Analysis to identify characteristics
and trends rather than numbersDerive meaningful implications through data analysis by applying customer communication scenarios and apply them to effective marketing planning
-
Creative Marketing Planning
Smart targeting that adds creativity to analytics
Marketing planning and operation to secure customers and increase brand loyalty by providing content and information that customers want, tailored to the customer journey
-
Customer Data Integration
Integration into
a unique customer data profileCarry out integrated development of customer information scattered across several departments of a company,
such as marketing department, customer center,
and sales department -
Data Platform Integration
Automated marketing based on platform
interlocking such as CDP, DMPFind “AHA! Moments” at each stage of the customer’s journey and carry out optimal targeted communication according to customer characteristics
-
Membership Platform Development
The essence of customer loyalty marketing,
brand membershipBrand membership app development and loyalty marketing planning and operation to care for customer loyalty tailored to the characteristics of the brand
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Meta-Technology Marketing
Trendy marketing with the latest technology
Tech-trendy marketing planning and operation
in line with thelatest marketing environment such as Metaverse and NFT
appknot is here for brand-led
business transformation
-
Communication planning
and execution to secure meaningful information for each customer's purchasing journey -
Providing personalized benefits and information only to the desired customers
at the time they are needed -
Offer personalized content and services after setting up scenarios for each customer characteristic according to the customer behavior analysis result
-
Execution of communication tailored to the customer journey, before and after store visits
or service/product use
and purchase
appknot's digital marketing is
designed to understand the
brand's concerns and
resolves
them together
-
Banking, insurance, aviation, travel
A brand that sells services
that require delicate care for customers -
Automobiles, rentals, electronics
A brand that sells products or services with a long life-cycle, where customer retention is important
-
Cosmetics,
household goodsA brand with high power but high sales
dependence on external platforms -
Offline retail, franchise
A brand that has difficulty in securing customer DBs because it is based
off-line